Grades 12, 11
Prerequisite: Marketing or Marketing (with a Sports and Entertainment Emphasis)
This course further prepares students for careers in business, marketing, management and entrepreneurship. It expands students’ knowledge to make decisions concerning location, promotion, planning, pricing and competition. Each student selects a type of business and develops a business plan to include financing, organization, management and marketing. Students develop competencies in business fundamentals including human relations, communications, selling, promotion and financing. The curriculum stresses the importance of the free-enterprise system in a global economy and the American work ethic. The instructional program emphasizes the competencies necessary for an individual to achieve success in marketing fields such as advertising, buying, fashion merchandising, banking, tourism and business ownership. The skills developed in marketing help students pursue degrees in business administration, retailing, marketing and management. This is a required course for the marketing management major.